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The definition of effective outreach puts it this way:
Effective outreach is the “planting and watering”
cf. 1 Corinthians 3:5-9) through which a congregation intentionally
engages non-churched people in ways that offer appropriate and
appealing entry points (other than worship services and traditional
Bible studies) that encourage non-churched people to participate in
the Word and Sacrament ministry* of the congregation.